The social media has taken the world by storm with its popularity escalating each day. Marketing on social media gives you a larger audience than most of other traditional marketing methods. Instagram offers business owners a marketing platform that is very straight forward and cost effective. At present, Instagram attracts more users than Twitter and other social media platforms.
However, in order to reach a large audience on Instagram, it is of essence you have a large following. The more followers you have, the greater the impact of your marketing endeavors. You will need a strategy to get people to see your messages and images and get them to follow you. Therefore it is particularly important for your marketing strategy on Instagram to grow your followers list and market your brand to more potential customers.
There are many ways through which you can grow your following. Such methods include using Hash tags to widen your discoverability, following others, inviting Instagram ambassadors to share your brand or even buying active Instagram followers to get a large following quickly.
Nevertheless, irrespective of the method you use, below are ten reasons why you need more Instagram followers
A perfect marketing Platform
With more than 300 million monthly users, Instagram gives you a perfect marketing platform for your brand. By posting the right Instagram images and having a large following, potential consumers will soak up your marketing message without requiring a hard sales pitch to lure them.
The more followers you have, the more recipients you will have for your message. Considering that modern day shoppers are turning to social media for references and product reviews, a large following on Instagram and the right marketing strategy will undoubtedly bring you more customers.
A large following tends to attract new followers. If one comes across your Instagram profile, there is a high likelihood that they will follow you if you have a large number of followers, than if you only have a handful of followers. This is because most people associate popularity with a large following.
If you have a large number of followers on Instagram, you can make additional income. This is because there are numerous sites ready to purchase your shout outs from your account. Some sites will even pay quite large sums of cash to get your shout outs on Instagram or by endorsing their products.
Having many Instagram followers increases your popularity on Instagram. People will notice your large following which will prompt them to follow you to see what is so interesting about your posts. This in turn gives your brand a much larger audience as well as increasing your popularity.
The more followers you have, the higher the likelihood of converting them into actual customers. By posting appealing marketing messages and images, you can convert some of the followers into actual customers, hence increasing your sales.
With increased sales, you are likely going to increase your profits by a large margin. Considering that you do not incur large marketing budgets like with the traditional marketing methods, you will certainly reap more profits.
With a large following, there is a high likelihood of getting sponsorships from popular brands as part of their marketing campaigns. It is no surprise that a number of power Instagramers are making a living out of sponsored Instagramming by various brands.
With a large following, you will update your followers with your latest offers and discounts, creating a lasting interaction with them. Continued interaction will keep your fans checking out for the next discount or offers, thus retaining and acquiring new customers. This in turn grows your business outreach.
Growing your fan base
With Instagram, Artists can drastically grow their fan base more than with Twitter or Facebook. With more than 300 million active users each month, and nearly half of Instagram users below twenty five years, Instagram is a must use social platform for artists. It offers the best way for promoting new songs, shows, and videos. Which better way will you promote yourself than by having a large following on Instagram?