Facebook takes the first position as being the biggest social media network as of today. According to a 2015 study, it has a user capacity of approximately 1.9 billion active users. Sixty two percent of these users log in to Facebook on a daily basis. Having such a large number of users, it is to nobody’s surprise that a lot of business persons are taking to Facebook for their marketing needs.
Why Facebook Marketing?
Although we can’t accurately give the exact monetary value of Facebook likes, research has shown that they really mean a lot as they represent the number of prospective customers who have shown an interest in your services or products. Facebook marketing enables you to reach a market that is far and wide.
Does Facebook followers matter?
Facebook followers most definitely matter. Facebook followers are your prospective customers. A person will only give your Facebook page a “like” if they are interested in what you have to offer. If your business has a Facebook page, every follower represents a prospective customer. The more followers you have, the more popular your page becomes and the wider your customer base gets.
Ten Reasons Why You Need More Facebook Followers.
Increases exposure to prospective customers.
With an active user capacity of more than one billion people, nothing more needs to be said. This is by far the most reaching and penetrative way of acquiring more customers.
High ranking in search engines.
Google, Bing and Yahoo have started looking for social signals. More followers will help your business rank tops in these search engines.
More followers means that your marketing expenses are going to be significantly reduced. You only need to post your update on your page and it will reach all of your followers.
Increased web traffic.
More followers means more visitors to your web page. When you post links on your page, your followers will click on them and they will be directed to your web page. Thus, more followers, more visitors and more income!
Wider expression of affinity.
A “like” expresses affinity. It is an indication that a follower has shown an interest in what your page is about. The more followers you have, the more likes you have hence a very wide level of affinity.
More engaged users.
Not every one of your followers will actively get involved in your page’s activities. With more followers, chances are high that a significant number of them will get actively engaged and more active and this way, getting customer feedback is made easier.
Increased email marketing capability.
Once a person starts following your page, they are added to your fan base. There is a feature found in the page’s administrative console which you can use to send emails in broadcast-style. With more followers, your email marketing capability is increased.
Viral syndication of content.
Every content that you post on your page has the potential to appear on your followers’ timelines. Facebook has a “share” option. When a follower shares your content, those in their friends’ list will view the content. More followers thus means more outreach since one update can be shared as many times as possible.
Social proof and credibility.
Users are more likely to like pages that have a lot of “likes”. More followers, more likes.
More followers means a bigger audience.
A bigger audience helps in carrying out surveys meant to find out what your target market needs to know and get feedback.