Twitter is an important social media platform that could be used by managers to effectively engage with the large number of targeted customers. Now when we come to a question and thought that every business owner and entrepreneur is wondering: What can twitter likes and following do for my company and business? Can the hard work and investment required to achieve Twitter likes could give them reasonable ROI?
If yes, then How?
Sign of Authority
Twitter likes are a sign of authority about some topic or product or service. Like in the case; if some news or piece of information receives more like; a large number of users would consider that authoritative.
Creating trust is so important for the companies to have loyal customers. As the companies are facing intensely changing environments; it has become important to maintain their brand value and create trust in the mind of consumer. Twitter likes help you earn the trust of consumers on rapid basis.
Spread the Message
If a normal user sees that some fact/opinion or message; have got numerous likes; it will naturally attract more users to accept and believe in the message and/or products/services of the firm.
More Twitter likes lead to the more number of followers and better advertising and relations with the consumer.
Ease in finding your message
If someone likes the Tweet of the company; the user can always easily go back to that message since the likes messages can be easily found by clicking on the ��Likes’ tab in the Twitter handle.
As the more people see that some message has been liked; it works as approval factor and easily leads others to also read and like the message and it can build in great advertising and marketing to the company.
Engaging with large number of users
More Twitter likes increase the probability that your company would engage with large number of users. Millions of people use a Twitter minute, and even companies who usually harness their power quite effectively will earn the equivalent of the six-figure budgets of advertising for free. On the other hand, Twitter allows you to engage the bloggers, fans, and colleagues as well as media outlets on an instant basis on a personal level. It offers you with the voice and with the forum to look for new targeted customers. All these features could be more effectively utilized if one has more likes.
Moving beyond geographical boundaries
Twitter likes can increase the message spread and even the traditional media these days cover the messages/information that is being liked by users. The real Twitter draw is their interactivity as the far-flung members can also respond to others through instant, “retweet” posts which they specifically like, and also tag their tweets by the topic for simple searching. They may even “follow” various messages from the particular source to make sure they hear when something arises.
Be Able to Find You
Twitter likes allow the customers to find you, to engage with you, to trust you as well as to suggest you. And this allows them to perform such things with some unexpected speed, with some rare precision, and also for completely free of cost.
If the company has more Twitter likes then the investment of managing the company marketing and advertisement gives better return and lead to better ROI.